Standard of Philippe le Hardi, aka Philippe II of Burgundy, or Philip the Bold ... it's not Shiraz but it's trippy ... Philippe cast Gamay out of Burgundy in July 1395, referring to it as the "disloyal Gaamez" that in spite of its ability to grow in abundance was full of "very great and horrible harshness", due in part to the variety's occupation of land that could be used for the more "elegant" Pinot Noir.  60 years later, Philippe the Good, issued another edict against Gamay in which he stated the reasoning for the ban is that "The Dukes of Burgundy are known as the lords of the best wines in Christendom. We will maintain our reputation".  So what did they do?  They kept right on adding Shiraz ...